This presentation provided a framework and inspiration for workshops held on the Cilento coast in Italy, at the annual conference of ABTOI (Association of British Tour Organisers to Italy).
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Based on years of research by leading psychologists, it's clear that these are the types of experiences that will surprise and delight your clients so that they're more likely to remember their trip with you, tell their friends about their trip with you, and book another trip with you.
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