You Can Tell The Future
… and I Can Show You How

[A course in forecasting from THE FUTURE IS ALREADY HERE]


Click the image to find out why every start-up, every business, and every person needs a futurist on their side.

Click the image to find out why every start-up, every business, and every person needs a futurist on their side.


Why learn forecasting?

  • Because the wisdom of Ferris Bueller has never been more relevant: “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
  • Because life is moving faster than ever before—as per Ray Kurzweil's Law of Accelerating Returns, Ian Morris's Social Development Index, and as seen in the vertiginous rise of brands like Facebook (from 0 to more people than China or the Catholic Church within 11 years), and Uber (from $0-$40bn in six years). 
  • Because in ever faster times, remember Wayne Gretzksy: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”


What will you learn?

In “You Can Tell The Future… and I Can Show You How”, THE FUTURE IS ALREADY HERE's James Wallman will teach you to see the future here in the present, making you: 

  • smarter when you stop and look around,
  • not just good but great,
  • better prepared today, for tomorrow.



“You Can Tell The Future… and I Can Show You How” is led by THE FUTURE IS ALREADY HERE's founder James Wallman.

  • THE FUTURE IS ALREADY HERE is a “think tank for a better world”. Its aim is to help businesses, governments, and you create a more profitable, positive and sustainable future.
  • James Wallman has been analysing trends and forecasting the future since 2004, for companies such as Absolut, BMW, and Zurich Insurance, and for publications like the New York Times, the Financial Times, Time, and Wired.
  • Media appearances include the BBC One's The One Show, BBC Two's Newsnight, ABC's The Drum, and MSNBC's The Cycle.


Course structure

  • Rather than a series of monologue lectures, this course is a game…
  • … inspired by Agatha Christie's Murder on the Orient Express.
  • You will play the role of Poirot, and I will be the chef de train. I will bring you the evidence and the suspects, and you will consider them before deciding whodunnit.
  • By the end of the novel, the great detective names the murderer…
  • By the end of the course, you will be a great cultural detective, able to confidently decode today's culture, and identity the trends and innovations most likely to spread and succeed tomorrow.


More detail

  • Murder on the Orient Express is in three sections: The Facts, The Evidence, and Hercule Poirot Sits Back and Thinks.
  • “You Can Tell the Future” is also in three sections, each delivered across two sessions: 
  1. The Facts: the why, what and how of forecasting, including THE FUTURE IS ALREADY HERE's proprietary method of telling the future—the three Ps of the Cultural Detective's Toolkit
  2. The Evidence: the first two Ps—Past and Present—asking the 5 key internal questions we should ask of any innovation + the PEST LEEDAS approach to analysing the external factors
  3. The Cultural Detective Sits Back and Thinks: all you need to know to be sure, featuring the third P—Pause—which includes Kahneman's Corrections, Silver's Suggestions, Rossman's Lament, and Solo's Rebuke… + making a forecast
  4. + Cultural Detective Check-ins: to ensure the learnings stick, we propose an ongoing monthly programme. 


Contact us

  • Email the chef de train and chief cultural detective, James Wallman.
  • Or call him on +44 7782 198 882.