The future of reality is virtual and augmented… Why are are covering these together? Well, because they're both set to be part of a major disruption in terms of information, communication, entertainment, and business.
AR and VR are similar: VR and AR headsets both provide stereo 3D high definition video and audio. But they're also very different…
Tourism/advertising example: Etihad has created a VR film featuring Nicole Kidman
Porn example: VR could re-invigorate the industry
Cinema & storytelling examples: great piece on The Verge on VR and AR at the Tribeca Film Festival.
Unity, Valve, Razer, Oculus Rift
Here's an example of game made with Unity's technology:
use smartphones as their main display
These require a smartphone capable of handling the high-quality video used for VR and which possess sensors that can monitor movement and adjust what a user sees to give the impression of immersion in a computer-generated scene.
First available: Samsung's Gear VR
IDC says screenless will be more popular than the tethered headsets.
works with a PC or a game console that pipes images to their display, eg
Oculus Rift headset start shipping in March 2016
HTC Vive headsets start shipping in April 2016 (see video below)
Sony's PlayStation VR set to be available in October 2016
How can you profit from virtual, augmented, and mixed reality? How are companies getting it right and getting it wrong? (Always good to learn from others' mistakes!)
For advice on what this means for you and your company, and for smart ideas on how you can adapt and thrive, get in touch.