I'm James Wallman — author, entrepreneur, futurist. Welcome to The Future Is Here. We provide sensible, robust, useful strategic advice to people like you.

The importance of "why" and the diffusion of innovations

At 11.04, Simon Sinek gives a great, simple explanation of the Diffusion of Innovations.

The rest is worth watching too, as Sinek explains the way that a person or organisation can stand out and connect with people: not through what they do, or how they do it, but why they do it.

The personalised future of retail