I'm James Wallman — author, entrepreneur, futurist. Welcome to The Future Is Here. We provide sensible, robust, useful strategic advice to people like you.

How to persuade people in the future

Despite the rise of AI and algorithms and smart machines that increasingly make decisions for us, humans will still be humans. Evolutionary psychology proves that we still think and behave like our ancestors, and that, even in this fast-changing world, some change happens very slowly. 

So this video by two of the world's leading experts on influence, Robert Cialdini and Steve Martin, was useful, is useful, and will be useful in the future to work out how best to make people think and do what you want them to think and do.

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