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Why there's a real buzz about the B movement

Ben and Jerry's is a leading light of the B movement.

Ben and Jerry's is a leading light of the B movement.

The "B movement", which launched in the US a few years ago and is already going strong around the world, is coming to the UK. 

There are two ways a business can be part of the B movement, where the B stands for benefit: 

1. Incorporation: Be incorporated as a "benefit corporation". This differs from a standard corporation in that its success is defined not only by profit, but also by its impact on the environment and people. This is similar to the idea of triple-bottom line accounting—i.e., counting profits, planet and people. An important distinction is that while the corporation's traditional structure has been to act as a machine whose sole aim was to make money, the benefit corporation's idea of success is much wider and more considerate. 

2. Certification: working a bit like the Fair Trade mark, your company can get certified as a "B Corps" by the B Lab. This is what a for-profit company called Volans is bringing to the UK in September 2015.

The B Corporation movement was born in Maryland in the US in 2010. There are now more than 1,000 Certified B Corps in 33 countries and over 60 industries. This growth perfectly represents the sort of spread The Future is Already Here would expect to see of a healthy innovation like the B movement. Even more exciting, we believe this innovation could disrupt capitalism as we know it.

The spread of the B movement is a manifestation of how experientialism is affecting the business world.

If you're in the UK and would like to become a certified B Corporation, click here.

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