I'm James Wallman — author, entrepreneur, futurist. Welcome to The Future Is Here. We provide sensible, robust, useful strategic advice to people like you.

The arrival of the "app-y" traveller

  • 45% of travellers have used an app to help them plan travel
  • 61% of business travellers check-in to their flight via a mobile app
  • 70% of travellers use a social app to share and relive their experiences

Source: Amadeus via Hotel Marketing 


Our view:

  1. Get an app
  2. Capitalise on the app-ortunity (sorry, couldn't resist) to engage with people pre, during and post-trip to enhance all aspects of the trip, and create a great relationship
  3. Think of "post- this trip" as "pre-the next trip". The opportunity with an app is constant engagement.

What 6 billion searches can tell us about trends

Wood you want a tree that grows faster?