I'm James Wallman — author, entrepreneur, futurist. Welcome to The Future Is Here. We provide sensible, robust, useful strategic advice to people like you.

Love in Paris — because you can't change minds with facts

How can you change someone's mind?

There's plenty of evidence that shows that people twist new pieces of information to fit what they already believe. 

The way to move people is through emotion. 

The Google ad above does that very well.

Hat tip to Jonah Berger. This example is from his best-selling Contagious.

A tiny home even my wife might consider… 

Why the Overton window matters — so much