I'm James Wallman — author, entrepreneur, futurist. Welcome to The Future Is Here. We provide sensible, robust, useful strategic advice to people like you.

Who creates the best experiences? A man who dreams of sushi


People often ask me: what should brands do? How can they create the best experiences? 

And, what sort of experiences are the ones that'll stand the test of time, and win in this new experience economy? 

To be honest, I'm still working on the answer. 

But this is one useful answer: 

The best experiences are often the ones created from passion, the sort of passion that make a man so dedicated he dreams of sushi.


This movie (which encapsulates the ideal of the experience creator) came to me from a conversation with Jack Huang, founder of awesome experience company Truly Experiences.

Notes from our startup dictionary: what's your MOSCOW?

Smartphones rising