I'm James Wallman — author, entrepreneur, futurist. Welcome to The Future Is Here. We provide sensible, robust, useful strategic advice to people like you.

Notes from our startup dictionary: what's your MOSCOW?

We've founded a startup. It's like having skin in the game. Rather than simply tell people what they should do, we're now working out what we should do. It's a whole different ball game when it's your own time and actions and decisions you're risking.

And so we're on a very steep learning curve, and learning lots of business bullshit, oops, business jargon, on the way.

Here's a recent favourite: 


as in:

M — things we MUST do.

S — things we SHOULD do.

C — things we COULD do.

W — things we WON'T do.

What's your MOSCOW?

It'll be illegal to drive in your city

Who creates the best experiences? A man who dreams of sushi